Have You Heard of the Baby Box Canada Freebie? Here's Why I Won't Sign Up!

5 February 2016


There's a “freebie” doing the rounds on some Canadian forums and Facebook pages and we wanted to raise some concerns – it’s from a company called Baby Box Canada, also known as Babyboxcanada.org.

You have probably heard about Baby Boxes - numerous reputable news sites and Facebook pages are talking about the Baby Box that has finally come to Canada. It is said that you can claim The Baby Box as a freebie and you will get a box stuffed full of baby products and goodies. The Baby Box started in Finland and has been a popular tradition for 75 years. It was sent out to moms a few months before their baby was due, to provide them with some necessities to get started. The boxes usually consisted of toys, clothing, diapers and more. The Baby Box is even said to have been a "starter crib" with a mattress in the bottom.

But these news stories do not refer to this particular company - Babyboxcanada.org. There are websites out there that jump on popular ideas from the media and try to capture valuable personal information, but not actually do what they say they are going to do. This is always a concern for me when it comes to freebies.

Below you will find all the reasons why I won't be signing up to receive a free Baby Box from Babyboxcanada.

The Website

The website BabyBoxCanada.org advertises that expecting moms can sign up and that they will receive their free Baby Box two months before their child is born. While their website is professional looking, it lacks a lot of details which concerns me. The contact page is just a form and they have provided us with no phone number, company information or even an address. Unusual, right? That was my first red flag - mostly because I wanted to call and confirm this freebie before telling you guys about it.

Whois Lookup

Once I figured out that I was concerned about the website, I decided to look into it. You should always do a "Whois" lookup on websites that you are unsure of - it will give you all the information about the domain. So check out the Whois information on BabyBoxCanada.org. The first instant red flag you will see is that the domain was registered on the 11th of January 2016 (very recently) to an anonymous proxy. That means nobody can see the true details of who the site may be registered to. There is no associated email address for the company itself, no address and no phone number.


Social Media Presence

On both the Twitter and Facebook page for Baby Box Canada, there are very few "followers" or "likes" which is another red flag for me.

Google Presence

Now, when I googled for information regarding the Baby Box Canada, I saw a lot of reliable media sources like CBC and Huffington Post writing about this topic. So with a quick glance it looks good, right? But if you actually click in and start reading the articles -  they all point to a completely different company and website. Instead they talking about "The Baby Box Cowhich has absolutely nothing to do with Baby Box Canada.

Also on Google, there are a number of links to other popular websites but the content has actually been removed from their site - which is also a concern (e.g. Reddit, Babycenter.ca).

I also couldn't find anything on Google about anyone successfully receiving this freebie, though I do know that it has not been around for all that long.

Concerns Over Content

Yesterday, here was a screenshot of one of the pages on their site:


And now, this page is totally different and they have removed all the images of "How the Finnish are doing it."


Now that some people have mentioned concerns on the Baby Box Canada Facebook page, it seems they have changed things up on both their home page and their Facebook page. You can see in the image below that their Facebook page was founded on the 4th of January 2016. They have, however, backdated posts and images all the way back to September 2015... also a concern.


On their Facebook page you can also see plenty of people voicing their concern about this company's authenticity. Take a look at this specific post on Baby Box Canada's timeline:


Issued Warnings

The Baby Box Co posted a warning on their Facebook page stating that they are not affiliated with this Baby Box Canada link that is circulating around everywhere. The Baby Box Co. also feels that there is cause for concern, and urges people to withhold from providing this company with their personal information. Here is their warning:

**ATTENTION MAMAS IN CANADA**: We are the company that supplied the Baby Boxes for the Welcome to Parenthood program in Alberta and it's become necessary for us to issue a warning: we are NOT currently associated with the babyboxcanada.org link circulating. We wish to urge caution in signing up on this site as we have reached out to them multiple times for more information without response, as have representatives with the Canadian government and Health Canada. The Baby Box Co. (babyboxco.com) is the only safe-certified provider of Baby Boxes in Canada, so it is very suspect that this new site is using photos of our products without permission and being non-responsive to inquiries. There is also no record of them as a registered non-profit in Canada. We like to think the best of everyone and hopefully this is a legitimate giving group—that would be wonderful! But until our team verifies the authenticity of this site, we would not recommend giving babyboxcanada.org your personal information. If we do verify their intentions and this is not a data mining scheme, we will let you all know promptly. Thank you for supporting Baby Box initiatives and stay safe, friends!!!

Taking all of this information into consideration, what do you think of the Babyboxcanada.org freebie? Have you given them your details? Would you?

TOPICS:   Free baby stuff


  • Chelsyna
    You guys actually posted about this website/offer a couple of days ago, but that blog post was encouraging us to sign up. I did exactly that. Then, your blog post disappeared. I never receive the promised confirmation e-mail from the site, so it is entirely possible that I just gave my address and e-mail to a scam or telemarketing firm. Hopefully not, but I guess only time will tell. Or not, as I am not in Ontario, and they said that signing up from other provinces would only result in a box if there was enough demand. Oh well. They didn't ask fo credit card info, so how bad can it be?
    • Brooke Wilson EDITOR
      Hi Chelsyna! We are sorry about that. We too got excited about the offer, but as soon as the red flags were spotted we removed the blog post and started writing this one instead.
  • Amanda
    This ticks me off because this "deal" was posted on this site a day or two ago.
    • Marie
      It may of been posted on this site, but they "Bargainmoose" didn't force you to provide your information.
    • Brooke Wilson EDITOR
      Hi Amanda! It was only up for a matter of minutes before we realized that there were red flags with the offer. Sorry about that! We just wanted to do the right thing and educate people about the situation. If it is in fact a freebie, it would be a wonderful one. I am also guilty of signing up before investigating.
  • Chrissy
    This is annoying and disappointing because bargainmoose is where I heard about this website from. What would now happen to our info?!
  • Anon
    I think ultimately if they have only asked for an address and email address, not that much harm done. I do find it surprising however that they didn't ask for payment info as normally scams ask for that info straight away as then the scam artists have your financial info and by the time people realise it is too late. I agree there are lots of red flags here. But what are they going to do with email addresses and mailing addresses?????
    • Brooke Wilson EDITOR
      They could sell them to companies that will send you spam emails from what I am aware of.
  • Janet B.
    It is from the formula companies - I suspect it will be full of samples and bottles. I wouldn't stress about it. But it certainly won't be anything like the Scandinavian boxes. Boo.
    • Saron
      Why do you say that Janet? The major 3 formula companies are reputable, and only mail product if you sign up for it. Remember that not everyone is able to breastfeed, and formula is expensive. People who are lucky enough to receive samples often sell it if they don't need it, instead of donating it. Just check Craigslist to confirm.
  • Rodney D.
    It's for questionable stuff like this that I recommend everyone get and use a TextNow.com account. It gives you a free local telephone number with a free voicemail service, complete with E-Mail notifications when voicemail is received (voicemail can even be heard through a Google Chrome web browser). If you install the smartphone app, you can receive free unlimited incoming voice telephone calls, (for now anyway) you can also place free outgoing voice telephone calls to any phone number to Canada and the US. Finally (and not so helpful for those just wanting this service to screen questionable phone calls) but you can also send and receive free SMS text messages and free MMS picture messages to any telephone number in Canada and the US. Hope this information helps.
  • Will

    As a concerned parent, I have done extensive research on both companies. 

    The Baby Box Company (www.babyboxco.com) is a US-based for profit company. They are based out of California and have no affiliation with the government of Ontario or the Canadian government. They sell baby boxes for a profit. I can't figure out what a US-based company is doing telling people they are associated with provincial governments. This seems very shady. 

    Baby Box Canada (www.babyboxcanada.org) is a Toronto-based not-for-profit company. They also have no government affiliation, but they seem very protective of user information, and provide free boxes of product paid for by the companies who are including the products. There seems to be no risk as I signed up with just my email address and name. They only require your address when your due date gets closer. No credit card information or anything like that. 

    Anyway, just my 2 cents.

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