Uh-oh Moosers. Just a reminder that Starbucks Canada has finally decided to do the thing I have always been afraid of. They are changing their wonderful Starbucks Rewards system. In my opinion, I am not fond of this new coming rewards system but it won't stop me from buying my favourite coffee every morning. What do you think about the new system?
Starbucks Rewards members have been requesting to get more Stars awarded based on what they buy for ages, so here it is! This time around you will earn 2 Stars for every $1 spent. Which definitely means you will accumulate Stars quicker and get more Stars for your buck, but in turn you will need to get 125 Stars to redeem a Reward freebie as opposed to 12 Stars. Maybe I just don't like change! That only works for Gold Members though. You will become a Gold Member when you earn 300 Stars. So at least the Gold Membership will be easier to attain now.
So the things you love about being a Starbucks Rewards Member will stay in tact. You will still get your free refills, birthday drinks and to access your order or pay with your phone. Another thing Gold Members will benefit from will be the Monthly Double Star Day. Once a month you can earn a whopping 4 starts for every $1 spent - so that is the time to spend, spend, spend and earn, earn, earn.
They are also eliminating the Welcome Level. So anyone who is currently at the Welcome Level will be automatically upgraded to the Green Membership Level.
Another neat fact is that any starts you have as of April 1st will be automatically multiplied by 11 to make up for these changes. You may want to start earning those Bonus Stars now so that they can be multiplied come April!
Moosers, what do you think of these changes?
Photo Credit: ND Strupler
