Amazon Launches a New Service: The Drop

Your ticket to finding the hottest trends before anyone else
Amazon Launches a New Service: The Drop

All you fashionistas, listen up. If you're a trendsetter and somebody who likes to be on the cutting edge of what's new and now, there's a new club called The Drop that you absolutely need to join.

Amazon recently launched The Drop in partnership with influencers and other creators. It's basically a limited-edition collection inspired by the latest trends from around the world. What's really cool is that this isn't just a curated line of pieces that are already available on Amazon. Everything featured in The Drop is made-on-demand, so you're buying styles that you won't be able to find anywhere else.

I know this whole thing sounds pretty exclusive, but anyone can shop The Drop! There is just one catch to this whole thing. Styles change quickly, and The Drop definitely reflects that. When a new collection launches, it will only be available for 30 hours – or less, because fabrics are limited, and things will likely sell FAST.

The service only launched five days ago, and it's now live in Canada and for shoppers in other select countries around the world, including the United States, France, Australia, Mexico and Japan.

You can find The Drop on the Amazon app (available on both the App Store and Google Play) or on their mobile website. If you want to hear as soon as a new collection drops, you can sign up for text notifications. You can also follow @amazonthedrop on Instagram for all the deets whenever something new comes out.

If you do miss out on a new collection, Amazon still has you covered. They also launched Staples by The Drop, which is a curated selection of styles that are always available online. These are pieces that you can wear again and again – and that are great for layering. Just look for the little red heart logo in the product description, and you'll know that you found something from the Staples by The Drop line.

How often does The Drop launch new collections?

Amazon will launch a new collection designed by a fashion influencer every few weeks. It will be styled in conjunction with the existing Staples by The Drop line, so that you can (hopefully) pick up a complete outfit all at once. Just remember that each collection is only live for 30 hours or less – so you have to hurry! The easiest way to find out when a new collection will launch is to sign up for text notifications – and to keep an eye on their Instagram page. It also wouldn't hurt to check what your favourite influencers are up to.

When do The Drop orders ship?

Everything you buy from an influencer's collection is made just for you – so expect things to take a wee bit longer than usual. Garments will go into production as soon as those 30 hours end, and things usually ship from their factories within 10 days. Amazon will email you when your items are on the way. And if you shop anything from Staples by The Drop, know that those things will usually be ready for you right away. Shipping is FREE on all orders for Amazon Prime members, and non-members receive free delivery on qualifying orders.

If you have any other questions (or want to partner with The Drop as a designer), you can head to their website, where there's a pretty extensive FAQ section. Now, all that's left to do is get shopping!

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