About Patagonia

Patagonia is an American clothing company that sells outdoor clothing. Its logo forms the outline of Mount Fitz Roy on the border between Argentina and Chile in the sparsely populated area known as Patagonia.

Yvon Chouinard founded the company in 1973. It operates out of Ventura, California. He was an accomplished rock climber who began to sell hand-forged mountain climbing gear in 1957 via his company Chouinard Equipment.

He worked alone until 1965 when he partnered with Tom Frost to improve his products and address the growing demand he faced from customers. Patagonia's first store opened in 1973 at Santa Clara Street in Ventura, California. 

The organization commits 1% of its total sales to environmental groups, through One Percent for the Planet, an organization of which Yvon Chouinard is a founding member.

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