McDonald's Happy Meals Will Include Books Instead of Toys Now Through February 15th!

4 February 2016

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Exciting news for avid readers: McDonald's will be offering books instead of toys in their happy meal now through February 15th! This may be a welcomed change for parents trying to get their kids to read more. By the end of the giveaway, McDonald's will have given away more than 17 million book! This event is meant to promote literacy, as CEO of Reading is Fundamental stated:

“Reading Is Fundamental is pleased to partner with McDonald’s again this year and provide much-needed books to children who have limited access to them. Books are the building blocks for a better future. They foster the imagination, expand our understanding of the world and fuel a lifelong love of learning. We’re pleased McDonald’s is helping millions of children discover the joy of reading.”

McDonald's is making 4 books available in celebration of Valentine's Day. The classic children book Paddington is included in these fours books. The other three are Valentine's Day themed: Clark the Shark Takes Heart, Happy Valentine's Day, Mouse, Pete the Cat Valentine's Day Is Cool. These are all Harper Collins Children Books, and will also come with a Valentine's card.

What do you think Moosers? Should MacDonald's make this a permanent change?

TOPICS:   Books   Restaurants


  • Saron
    With the public's continued interest in healthier eating (esp for children's diets) and McDonald's recently losing market share, maybe this is a marketing test? It can't cost much more to produce a simple book instead of a plastic toy. Kids might not like but I sure would be more incentivized to let my nephews try out a McMeal.
    • Alexa E.
      Could be Sharon. I'm just like you, I'd rather get a book that's for sure.
  • Kayla
    Awww I love this idea. They should have done this ages ago for little bookworms and to help foster reading in young ones. It may be a McD's TGIF treat night :) Thanks for posting this!
    • Alexa E.
      Yes I think it's a great idea too! Nothing wrong with treating the fam to a little McD's on a friday night ;)

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