People love to hate Goop.
And I don’t mean the slime you can buy in stores or the goop you can make at home. I’m referring to actress Gwyneth Paltrow’s brand dedicated to all things beauty, health and wellness.
Originally established in 2008 as a weekly newsletter, Paltrow is Goop’s CEO and the face of the popular lifestyle brand.
If you visit the site at goop.com you’ll find a wealth of lifestyle products and information. Goop advises readers on everything from what recipes to make, what clothes to wear and where to travel. The site even features certain products to buy: everything from vitamins and body scrubs to more controversial items, including a crystal that claims to “treat infertility” and a sticker that purportedly promotes healing.
It’s these types of claims that have left many readers appalled over the years. But now, Goop seems to be in hot water. That’s because the watchdog group Truth In Advertising (TINA) has filed a complaint in California urging regulators to review Goop’s use of “unsubstantiated, and therefore deceptive, health and disease-treatment claims to market many of its products.”
TINA has found 50 instances in which it says Goop has made false claims, taking advantage of consumers’ vulnerability.
In response, Goop issued a statement calling TINA’s claims "unsubstantiated and unfounded.” Goop says it is dedicated to offering unique products and to evaluating its offerings and content to make reasonable and necessary improvements.
This definitely isn’t the kind of publicity Goop needs or wants and only adds fuel to the fire. Let us know what you think: are you a Goop fan? Have you ever bought anything from the site. Please share your experience.